Plymouth, Michigan – Cequent Performance Products, Inc. was recognized for the ROLA® NV2™ Bike Carrier as the

‘Best Engineered New Product’ at the 2009 SEMA Show in Las Vegas, Nevada.

In order to be considered, a product "must be identified as an engineering achievement that demonstrates

innovative engineering development and one which advances the state-of-the-art technology in its particular

field." The evaluation of the product includes several criteria:

- The engineering achievement was accomplished without over-complication of the product itself

- Efficiency in design

- Practicality and ease of assembly and installation

- Ease of service

"Cequent is recognized as a leader in the automotive aftermarket. Launching new and innovative products that

utilize new technologies allow us to offer more customer convenience and provides the opportunity for growth."

states Tom Benson, President of Cequent Performance Products, Inc. "We recognize SEMA had a large selection to

choose from and we appreciate their recognition of our effort".

About SEMA

SEMA (Specialty Equipment Manufacturing Association) has served the automotive aftermarket industry for 46

years, of which Cequent Performance has been a contributing member for over 20. This trade association consists

of a diverse group of manufacturers, distributors, retailers, publishing companies, vehicle restylers and restorers,

car clubs, professional race teams and more.

About the NV2™ Bike Carrier

The NV2™ 2-place bike carrier adds style and sophistication to the already extreme world of competitive and

leisure biking. The NV2’s convenient lightweight aluminum arms can easily be manipulated into three set positions

for storage, loading, travel and trunk access. The unique rubberized cradle system protects from scratches and

allows bikes of all styles and sizes to be carried from the rim of the wheel and not the frame. This is especially

convenient for those who have to carry both adult and child size bikes. The patented flip shank allows you to

convert from a 1-1/4" to a 2" receiver with the simple removal and replacement of a security pin and clip. Never

again purchase additional bike carriers for the multi-tow vehicle family. Don’t forget, those valuable bikes need to

be kept safe while parked at your home, in parking lots or while at the race…ROLA® took special care to install a

cable lock loop that safely secures them to the NV2, protecting your valuables. More information on the new

NV2™ Bike Carrier is available online at www.rolaproducts.com. Patent Protected. Patents Pending.